I first saw this video in a graduate course focused on new literacies, and, recently, I showed this in my FYW class. My students found it quite humorous and true. I think it really speaks to the saturation of social media into our lives.
How many can go without Facebook now? Or Twitter? Or Delicious? It has reached the point where we need these social media tools to function in the world. We need them to communicate, understand, and connect to the world.
Are you a new media douchebag? If so, I suggest you join DA: Douchebags Anonymous.